Banner Design Tips
Most medium and small advertisers are looking to create banners that will result in the highest click through rate. Since bidding toward display placements are usually performed on a CPM basis, an advertiser will seek the highest number of clicks per thousand of impressions, thus making the ad buy as economical as possible.
In order to generate the highest CTRs we recommend the following:
1. Keep it clean - Flashy banner ads do not necessarily attract attention. Simple and clean banners are much more prone to be clicked on than text packed ads.
2. Call to action - Placing a Buy Now, Click Here or Enter button will result in a higher CTR.
3. Targeted messaging - Users do not read ads, they browse through them. A short targeted message will be much more valuable than a text packed banner.
4. Animate your banners - Simple GIF animation can increase click rates significantly for the sole reason that more eyeballs will be gravitate towards the banner.
5. Avoid cheesiness - The internet is flooded with cheesy ads. In order to portray a professional and reliable service or product the banner ad should be professional and sharp.
The website is the face of the company and the banner is the face of the website. We recommend keeping the face as clean as possible. If you are uncomfortable creating a banner on your own while implementing the basics listed above, using a professional banner design service is highly recommended. Remember, your banner ad will be competing with multiple other ads on the page for the user's attention, that's why design is of the essence.
Jane Stone is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently focuses on display campaigns and heads business development for http://www.pointbanner.com
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